Artisan's Corner

At The Veda, we celebrate artisans and their traditional crafts. Our handloom

fabrics are lovingly and skilfully decorated using techniques handed down throughout generations in India. Originating from a desert town in Gujarat and Rajasthan, our textiles have made their way to distant ends of the world, engendering appreciation for the immaculate craftsmanship embedded in Indian traditions. We make collections that align with our values and with an appreciation for their makers.

We capture the true essence of hand-block printing while inducing a timeless touch to every collection that celebrates Prints & Colors. By enjoying our garments, you are contributing to the sustainability of these traditions. By supporting the artisans, we keep this ancient craft alive.

INDIGO DYING

Natural indigo dye is one of the oldest in existence. Loved and coveted for its distinct blue color, indigo has been used for millennia in India to dye and print textiles. Natural indigo dyes, extracted from plants, are better for the environment in that the process is cleaner, and the waste produced is green and biodegradable. Moreover, it supports farmers in keeping the tradition of indigo alive.

The use of natural indigo for our garments results in beautiful imperfections and variations, which we believe makes the garments all the more special.

HAND BLOCK–PRINTING

Block printing is a traditional method for creating a repeating pattern on fabric. We design a pattern, which is hand-carved into a wooden block by artisans who have been practicing this craft for generations in India. This block is then used to hand stamp fabric in a method resulting in a repeated pattern. Block printing requires artisanal skills passed down through generations of practice, and by showcasing this practice within our collections, we keep the tradition alive.

HAND EMBROIDERY

All of our garments that feature embroidery are embroidered completely by hand. This supports artisans whose work is otherwise threatened by machines and ensures the sustainability of this traditional practice.

Due to the handmade nature of our embroidered garments, there may be slight variations and small imperfections—which we believe makes them all the more special.