BREATHABLE FASHION !!
Have you ever wondered about fast fashion vs sustainable fashion? The difference is, When you are walking through the city, almost every clothing store you pass sells fast fashion. This means low prices per item and new collections that follow up with each other quickly. To be able to create fast fashion, the brands don’t pay attention to the working conditions of their employees nor do they pay attention to the environmental impact of their productions. When we create something we want and hope that you can wear and continue to wear and love for years to come!
When creating slow fashion the focus is more on how the products are fabricated instead of just trying to keep up with the fashion trends like fast fashion does. Slow fashion is all about honesty, and thoughtfulness. When creating pieces we deeply care about the world and focus on the people creating our beautifully slow fashion pieces.
"Breathable fashion", The Veda's collections are made from authentic original handmade fabrics in small batches. Our collections are made in limited quantities, we believe in sustainable fashion and zero waste and creating garments that will be cherished. Every garment is handmade with love by The Veda's in-house team of artisans in India, a true labor of love.
I hope that we can all continue to learn and evolve and grow and inspire and change so that we might create a better world not just for ourselves, or for people in less fortunate positions, but for future generations to come.
‘Slow fashion is a philosophy. It is a way of thinking about, choosing, and wearing clothes to ensure they bring meaning, value, and joy to every day.’
How Veda is Transforming Fashion with Eco-Friendly Practices and Artisanal Integrity
As people buy more and more clothes, the growing market for cheap new styles is taking a huge toll on the health of the earth. Clothing production has doubled in the last twenty years, since the rise of fast fashion. Today, fashion companies have moved from two collections a year to as many as twenty-four.
Veda's commitment to the longevity of its eco-friendly clothing reflects a broader ethos of sustainability that resonates with the conscious consumer. Embracing the philosophy of “buy less, choose well, make it last,” prolonging the life of garments is a powerful step towards reducing the environmental footprint of the fashion industry. By encouraging
our customers to invest in timeless, durable pieces, The Veda promotes a more sustainable approach to consumption. Extending the lifespan of clothing not only reduces the demand for constant production but also minimizes the volume of discarded items in landfills. This shift towards a more intentional and mindful wardrobe contributes to the conservation of resources, curtails energy consumption, and diminishes the environmental impact associated with the entire life cycle of clothing.
At The Veda, we are firmly committed to reusing and repurposing all our fabrics and garments. Garments need not be discarded, as they are designed to stay relevant and to be worn season after season.
Mending
Veda dedication to longevity extends beyond the initial purchase, to a commitment to the enduring quality of its garments. Recognizing that wear and tear are inevitable,Veda happily offers assistance in mending any frayed or damaged pieces. Mending aligns seamlessly with our sustainability ethos, as we encourage customers to view their garments as long-term investments rather than disposable commodities.
Embracing Responsible Consumption
By fostering a culture of repair and restoration, The Veda not only supports the preservation of individual items but also promotes a broader message of reducing waste and embracing responsible consumption. In providing this service, The Veda exemplifies a holistic approach to eco-friendly fashion that values durability, craftsmanship, and the enduring beauty of well-loved pieces, championing sustainability with every stitch.
Sourcing Sustainable Fabrics
Veda is committed to a high degree of sustainability in its supply chain and production. We are actively working on sourcing 100 percent of our cotton from sustainable rain-fed cotton varieties and increasing the use of handloom and Khadi hand spun and handwoven fabrics, which have an extremely low carbon footprint, in our collections.
